Case studies

Numbers, not adjectives.

Anonymised campaign snapshots from DV360 accounts we run. Client names are withheld under NDA.

Industry

Platform

-42%

cost per first deposit

Cut cost per depositor by 42% in one quarter

Affiliate-heavy acquisition had pushed depositor costs past the payback threshold.

2.8x

verified sign-ups

Most channels rejected the category, leaving paid search as the only working lever.

+61%

funded accounts

Lead volume looked healthy but almost none of it funded an account.

4.6x

return on ad spend

Peak-season CPMs were eroding margin on the best-selling range.