In-App
Mobile app inventory with device-level targeting.
Where mobile time actually goes. Rewarded and interstitial formats deliver completed views.
Where it runs
Mobile games
News and utility apps
Streaming apps
Specs at a glance
| Specification | Detail |
|---|---|
| Formats | Interstitial, rewarded video, banner |
| Tracking | MMP postbacks (AppsFlyer, Adjust) |
| Targeting | Device, OS, app category |
| Sizes | 320x480 interstitial, 320x50 banner |
| Video | 15s–30s, VAST with MRAID support |
When to use it
App install campaigns
Reaching gaming audiences
Mobile-first markets
A worked example
Illustrative example placeholder, not a real campaign
- 01Rewarded video for installs, interstitial for re-engagement.
- 02App category allowlist excluding children's titles.
- 03Post-install events sent back through the MMP.
Optimisation moves from install volume to the in-app event that actually predicts retention.