Crypto & Web3
Reach traders where crypto ads are actually accepted.
Most major channels ban the category outright, so budget concentrates into a handful of expensive placements with heavy fraud.
What makes this sector hard
Most channels restrict crypto. Programmatic still works if you know which supply accepts it and how to word a promotion.
Compliance
Regulatory context we build for
The setup happens before the media plan. This is the part most DSP configurations get wrong.
Financial promotion rules
UK promotions must carry prescribed risk warnings and cannot include incentives to invest. Templates are built to the rule, not retro-fitted.
Approver sign-off
Copy is routed through an authorised approver before trafficking and the approval is recorded per market.
Market carve-outs
Jurisdictions that prohibit retail crypto promotion are excluded at the bid level.
Fraud controls
Pre-bid verification, domain pruning and hard caps on unknown long-tail supply.
Audience and targeting approach
Verified sign-up as the event
Optimisation runs to KYC-completed accounts rather than form starts.
Curated supply
A named publisher list that accepts crypto creative, extended only after review.
Trader intent
Finance and technology contextual segments layered with first-party lookalikes.
Typical KPIs and benchmarks
Placeholder ranges for orientation only we set targets against your own data before launch.
| Specification | Detail |
|---|---|
| Cost per verified sign-up | £25–£90 |
| Sign-up to KYC completion | 35–55% |
| Invalid traffic rate | under 2% after pruning |
| Viewability | 65%+ |