Entertainment & Media
Launch spikes and sustained audience growth.
The release window is days, not months, so reach has to be bought fast and frequency has to be controlled across screens.
What makes this sector hard
Release windows are short. We front-load reach and keep momentum after launch week.
Compliance
Regulatory context we build for
The setup happens before the media plan. This is the part most DSP configurations get wrong.
Age ratings
Creative and targeting matched to the certification of the title in each market.
Spoiler and content warnings
Warnings applied where content or platform policy requires them.
Rights windows
Geo targeting bounded by the territories where the title is actually available.
Audience and targeting approach
Fandom segments
Affinity and custom-intent audiences built per title and genre.
Launch pacing
Reach front-loaded into launch week, then a lower always-on weight.
Cross-screen caps
One frequency cap shared across CTV, online video and display.
Typical KPIs and benchmarks
Placeholder ranges for orientation only we set targets against your own data before launch.
| Specification | Detail |
|---|---|
| Reach against target | 50–70% in launch week |
| Video completion rate | 70–95% on CTV |
| Cost per completed view | £0.02–£0.08 |
| Frequency | 4–6 in launch week |