Retail
4.6x ROAS through peak season
Peak-season CPMs were eroding margin on the best-selling range.
Multi-brand retailerUKDV360
Placeholder content anonymised example, figures pending client approval.
The challenge
Peak-season CPMs were eroding margin on the best-selling range.
The approach
Product-level dynamic creative driven by the live catalogue feed.
ROAS floors set per product group with automated pacing.
First-party shopper audiences layered over open-web prospecting.
- return on ad spend
4.6x
return on ad spend
- effective CPM
-19%
effective CPM
- new-to-brand orders
+38%
new-to-brand orders
Placeholder figures replace with verified, client-approved results before launch.