Audio
Streaming music and podcast inventory.
Uninterrupted attention while screens are off. Pairs well with a companion display banner.
Where it runs
Music streaming services
Podcast networks
Digital radio
Smart speakers
Specs at a glance
| Specification | Detail |
|---|---|
| Durations | 15s, 30s |
| Format | MP3 128kbps+ |
| Companion | 640x640 banner |
| Loudness | -16 LUFS |
| Delivery | DAAST or VAST audio |
When to use it
Local and regional awareness
Commuter day-parts
Reaching podcast audiences by genre
A worked example
Illustrative example placeholder, not a real campaign
- 0130s spot with a companion banner for the tap-through.
- 02Weekday commute day-parting in three cities.
- 03Genre targeting rather than individual show buys.
Audio delivers cheap incremental reach against an audience display was already saturating.