iGaming
Cut cost per depositor by 42% in one quarter
Affiliate-heavy acquisition had pushed depositor costs past the payback threshold.
Licensed casino operatorUK, Ireland, MaltaDV360
Placeholder content anonymised example, figures pending client approval.
The challenge
Affiliate-heavy acquisition had pushed depositor costs past the payback threshold.
The approach
Rebuilt tracking so first deposit, not registration, became the optimisation event.
Split prospecting and retargeting into separate budgets with hard frequency caps.
Weekly supply pruning against a licence-safe publisher allowlist.
- cost per first deposit
-42%
cost per first deposit
- depositor volume
+68%
depositor volume
- 90-day player value
3.1x
90-day player value
Placeholder figures replace with verified, client-approved results before launch.
“The first month paid for the year.”