DOOH
Digital screens bought programmatically by location.
Billboards, transit and retail screens, bought by the impression with day-part and trigger rules.
Where it runs
Roadside billboards
Transit and rail screens
Retail and mall screens
Gyms and forecourts
Specs at a glance
| Specification | Detail |
|---|---|
| Formats | Static and motion, screen-dependent |
| Buying | Play-based, geo-fenced |
| Triggers | Weather, time, event feeds |
| Resolution | Screen-specific, supplied per pack |
| Duration | 6s–10s typical play length |
When to use it
Local launches and openings
Event and stadium surrounds
Retail proximity before a purchase
A worked example
Illustrative example placeholder, not a real campaign
- 01Screens within one mile of stockists only.
- 02Creative triggered by temperature above a set threshold.
- 03Mobile retargeting layered on the same geo-fence.
Outdoor builds the local memory and mobile picks up the response in the same catchment.