Display
Standard and rich media across premium supply.
The workhorse format. Cheap reach, strong retargeting, and dynamic creative when you have a feed.
Where it runs
Publisher websites
Mobile web
In-app banners
Private marketplace deals
Specs at a glance
| Specification | Detail |
|---|---|
| Common sizes | 300x250, 728x90, 300x600, 320x50 |
| File types | HTML5, JPG, PNG, GIF |
| Max weight | 150KB initial load |
| Animation | 30 seconds maximum, 3 loops |
| Click tag | Required for HTML5 builds |
When to use it
Retargeting site visitors
Always-on prospecting at low CPM
Feed-driven product advertising
A worked example
Illustrative example placeholder, not a real campaign
- 01Feed-connected dynamic display across four sizes.
- 02Split into prospecting and 7-day retargeting line items.
- 03Frequency capped at 4 per user per week.
Retargeting carries the conversion rate while prospecting keeps the audience pool refilled at a low CPM.