Retail & eCommerce
Full-funnel buys tied to real purchase data.
Margins are thin and peak-season CPMs rise faster than conversion rates, so scale often costs more than it returns.
What makes this sector hard
Retail needs reach and a feed. We combine open-web prospecting with product-level dynamic creative.
Compliance
Regulatory context we build for
The setup happens before the media plan. This is the part most DSP configurations get wrong.
Pricing claims
Feed-driven pricing so displayed offers match the live catalogue and comply with pricing rules.
Consent and retargeting
Retargeting audiences built only from consented traffic, with contextual fallback.
Category rules
Age-restricted products handled with platform-level category controls.
Audience and targeting approach
Purchase signals
Category browsing, basket and first-party purchase history.
Catalogue retargeting
Product-level dynamic ads driven directly by your feed.
Margin guardrails
ROAS floors set per product group, with automated pacing against them.
Typical KPIs and benchmarks
Placeholder ranges for orientation only we set targets against your own data before launch.
| Specification | Detail |
|---|---|
| Return on ad spend | 3x–6x |
| New-to-brand share | 30–55% of orders |
| Cost per acquisition | category dependent |
| Effective CPM | peak uplift capped at 20% |