iGaming & Betting
Acquisition at scale inside strict licensing rules.
Depositor costs keep rising while every compliant channel narrows. Affiliates take the margin and paid social keeps rejecting the category.
What makes this sector hard
Regulated gambling advertising has narrow rules and wide competition. We build campaigns that pass compliance review first and perform second because a paused campaign converts nothing.
Compliance
Regulatory context we build for
The setup happens before the media plan. This is the part most DSP configurations get wrong.
Licence-bounded geo
Geo fencing is set to the licence footprint, not the market you would like to reach. Every line item inherits the same fence.
Age assurance
Age-verified audience sources and 25+ targeting where regulators require it, rather than declared age signals.
Creative approval trail
Every asset is versioned against market, regulator and approver, so an audit request can be answered the same day.
Supply exclusions
Children's, news-adjacent and user-generated supply excluded by default, with allowlists reviewed weekly.
Audience and targeting approach
First deposit as the event
Optimisation is set to first deposit and retained value, never registration.
Existing player suppression
CRM matching removes current depositors from prospecting budgets.
Responsible exclusions
Self-exclusion and vulnerable-audience lists applied as hard exclusions.
Typical KPIs and benchmarks
Placeholder ranges for orientation only we set targets against your own data before launch.
| Specification | Detail |
|---|---|
| Cost per first deposit | £40–£120 depending on market |
| Registration to deposit rate | 18–30% |
| 90-day player value multiple | 2x–3.5x first deposit |
| Viewability | 70%+ on allowlisted supply |