Travel & Tourism
Demand capture across seasons and geos.
Demand swings week to week and booking windows are long enough that last-click reporting hides what actually drove the sale.
What makes this sector hard
Travel demand moves fast. We build always-on prospecting with seasonal surges layered on top.
Compliance
Regulatory context we build for
The setup happens before the media plan. This is the part most DSP configurations get wrong.
Price accuracy
Feed-driven creative so an advertised fare always matches the live price.
Consumer protection
Terms, baggage and cancellation conditions surfaced in creative where required.
Multi-market consent
Consent signals honoured per market, with contextual fallback where consent is refused.
Audience and targeting approach
Route-level intent
Search and site behaviour mapped to individual routes and destinations.
Seasonal layering
Always-on prospecting with surge budgets released against live demand.
Booking-window fit
Lookback windows set to real booking behaviour rather than platform defaults.
Typical KPIs and benchmarks
Placeholder ranges for orientation only we set targets against your own data before launch.
| Specification | Detail |
|---|---|
| Cost per booking | highly route-dependent |
| Return on ad spend | 3x–8x |
| Booking window | 7–90 days |
| View-through contribution | 15–35% of bookings |