Video & CTV
YouTube, streaming TV and full-screen online video.
Full-screen attention. CTV buys the living room; online video buys frequency around it.
Where it runs
Connected TV apps
YouTube
Publisher in-stream video
Fire TV and Twitch
Specs at a glance
| Specification | Detail |
|---|---|
| Durations | 6s, 15s, 30s |
| Resolution | 1080p minimum for CTV |
| Delivery | VAST 4.x |
| Audio | Required, -23 LUFS target |
| Aspect ratio | 16:9 for CTV, 9:16 for mobile |
When to use it
Brand launches with a fixed window
Upper-funnel reach building
Sequenced storytelling across screens
A worked example
Illustrative example placeholder, not a real campaign
- 0130s CTV spot for reach, 6s cut-downs for frequency.
- 02Single cross-screen frequency cap of 5 per week.
- 03Completed views fed back as the optimisation event.
Reach is bought on CTV, then repetition is bought far more cheaply on online video.