Running compliant gambling campaigns programmatically
Age gating, geo fencing and creative approval the setup checklist before a single impression runs.
Compliance is a setup problem
Compliance failures in gambling media are almost always setup failures, not creative failures. The bid request is where the controls belong.
Age and geo controls
Age gating should be enforced through verified audience sources rather than declared age. Geo fencing must be set to the licence footprint, not the market you want.
Approvals and supply review
Creative approval needs a versioned record: which asset, which market, which regulator, approved by whom and when. Regulators ask for exactly that.
Publisher allowlists need weekly review. Supply changes hands constantly and yesterday's safe domain is not guaranteed to be today's.
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